30 websites, updated 4 Nov 2026

Retail

We sent an AI agent to 30 retail websites to find a price, search, start a checkout, find a human and find the fine print. 22 turned it away. The other 8 averaged 81/100.

Let the agent in

instacart.com

97 2

95 3

95 4

95 5

87 6

86 7

64 8

Turned the agent away

Across all 198 sites we tested, 46% turned the agent away and the rest averaged 80/100. The full story is in our report, 91 of 198 big websites turn AI agents away.