Retail, scanned 2026-11-03

ulta.com

95/100
Grade A
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Done

Find a price

Prices were shown on the homepage 'Deals for you' product carousel once the cookie dialog was dismissed.
“Shark Beauty FlexStyle IonCurl Ion Air Drying, Curling & Styling System — Sale price $249.99 List price $349.99”
19/20 points in 1 actions, 1 lost to friction
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Done

Search for something

The site search returned a results page of matching vitamin C serums.
“500+ results for "vitamin c serum" — Naturium Vitamin C Complex Serum”
19/20 points in 3 actions, 1 lost to friction
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Done

Start a purchase or sign-up

Added a product to the bag from the homepage, opened checkout as a guest and reached Secure Checkout, which asks for a shipping address; stopped there.
“Secure Checkout — Shipping Address — Subtotal (1 item) $249.99”
19/20 points in 6 actions, 1 lost to friction
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Done

Find a human

The footer 'Contact Us' link leads to the Guest Services page listing a phone number and live chat.
“Call us at 1-866-983-8582; Chat with a specialist”
19/20 points in 2 actions, 1 lost to friction
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Done

Find the fine print

The footer 'Returns' link opens Guest Services; expanding the Returns section shows the policy with a 30-day refund window.
“You can return most new or gently used products within 30 days of the original purchase date for a refund to the original form of payment”
19/20 points in 3 actions, 1 lost to friction
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