Retail, scanned 2026-11-03

instacart.com

97/100
Grade A
login wall ×1
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Done

Find a price

The 'Instacart+' link on the homepage opens the membership page, which states the plan price.
“Trial auto-renews to a $99/year paid subscription.”
20/20 points in 1 actions
Done

Search for something

The homepage search returned a cross-store results page of organic bananas with prices.
“Fresh Bunch of Organic Bananas – 5-7 Bananas, Current price: $2.67 each (estimated)”
20/20 points in 1 actions
Done

Start a purchase or sign-up

Searching and clicking 'Add' on organic bananas opened the sign-up dialog, which asks for an email address before anything goes in the cart, so the run stopped there.
“$0 delivery fee on your first 3 orders — Enter your email address — Continue”
17/20 points in 2 actions, 3 lost to friction
login wall: Clicking 'Add' on a product opens a sign-up dialog asking for an email; items can't be added to a cart without an account
Done

Find a human

The footer 'Help' link leads to the Help Center, whose 'Senior and Specialized Support' article lists a phone line to a live specialist; other help asks you to log in.
“Speak to a live specialist at 1–844–981–3433, daily from 8 a.m. — 11 p.m. ET.”
20/20 points in 2 actions
Done

Find the fine print

The footer 'Help' link opens the Help Center; its 'Delivery' article on reporting problems states the refund/credit window.
“you can report the issue through the Instacart app or website within three days of pickup or delivery. Instacart can issue a credit or refund for eligible issues.”
20/20 points in 2 actions