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10 websites, updated 4 Nov 2026

DTC & Tech

We sent an AI agent to 10 dtc & tech websites to find a price, search, start a checkout, find a human and find the fine print. 2 turned it away. The other 8 averaged 91/100.

Let the agent in

1
casper.com
DTC & Tech
100
2
everlane.com
DTC & Tech
100
3
awaytravel.com
DTC & Tech
98
4
sonos.com
DTC & Tech
98
5
glossier.com
DTC & Tech
94
6
bose.com
DTC & Tech
84
7
apple.com
DTC & Tech
80
8
samsung.com
DTC & Tech
74

Turned the agent away

dell.com
DTC & Tech
Blocked
sephora.com
DTC & Tech
Blocked

Across all 198 sites we tested, 46% turned the agent away and the rest averaged 80/100. The full story is in our report, 91 of 198 big websites turn AI agents away.

Other categories

30 websites

Retail

22 turned the agent away, the rest averaged 81/100.

10 websites

Insurance & Health

6 turned the agent away, the rest averaged 78/100.

10 websites

Grocery & Home

6 turned the agent away, the rest averaged 79/100.

19 websites

Fashion

11 turned the agent away, the rest averaged 85/100.

20 websites

Travel

11 turned the agent away, the rest averaged 69/100.

10 websites

Travel & Food

5 turned the agent away, the rest averaged 75/100.