DTC & Tech, scanned 2026-11-02

bose.com

84/100
Grade B
pop-up ×5unlabeled controls ×2
Download share card, wideDownload share card, tall
Done

Find a price

After closing a sign-up overlay, the homepage 'Trending products' carousel shows headphones with prices.
“Bose QuietComfort Headphones — Current Price is: $169.00 (Original Price is: $359.00)”
18.5/20 points in 1 actions, 1.5 lost to friction
pop-up: 'Get 10% off' sign-up overlay covers the page on load and is not marked as a dialog
Done

Search for something

Site search for 'QuietComfort Ultra Earbuds' returned a results page including the matching earbuds.
“Search results for: “QuietComfort Ultra Earbuds” — All results (12) — Bose QuietComfort Ultra Earbuds (2nd Gen)”
18.5/20 points in 2 actions, 1.5 lost to friction
pop-up: 'Get 10% off' sign-up overlay covers the page on load and is not marked as a dialog
Done

Start a purchase or sign-up

Added headphones from the homepage carousel, declined the warranty add-on, reviewed the cart and reached the checkout shipping step.
“Checkout — 1/3 Shipping — * Email, * First Name”
18.5/20 points in 7 actions, 1.5 lost to friction
pop-up: 'Get 10% off' sign-up overlay covers the page on load and is not marked as a dialog
Done

Find a human

Footer 'Contact Us' opens a 3-step help wizard that ends on live chat and a 'Call Us' button (no number shown as text).
“Chat — You can chat with a live Bose Customer Service Agent 24/7. Phone — Monday - Friday 9 AM - 9 PM ET ... Call Us”
14/20 points in 6 actions, 6 lost to friction
pop-up: 'Get 10% off' sign-up overlay covers the page on load and is not marked as a dialog
unlabeled controls: Sign-up overlay's close button has no accessible name; Escape did not close it
Done

Find the fine print

The homepage '30-day return policy' tile links to the Buy Direct page, which states the return window.
“30-day return policy — ¹Call us to return the product within 30 days of receipt.”
14/20 points in 2 actions, 6 lost to friction
pop-up: 'Get 10% off' sign-up overlay covers the page on load and is not marked as a dialog
unlabeled controls: Sign-up overlay's close button has no accessible name; clicked by coordinates