Apps & Software, scanned 2026-11-02

shopify.com

86/100
Grade B
unlabeled controls ×1login wall ×1
Download share card, wideDownload share card, tall
Done

Find a price

The Pricing link in the header opens a plans page with monthly prices for each plan.
“Basic $29/mo (paid yearly); Grow $79/mo; Advanced $299/mo — Try 3 days free, then $1/month for 3 months.”
20/20 points in 1 actions
Done

Search for something

The homepage has no search; Products > Themes opens the Theme Store, whose search for 'clothing' returned matching themes.
“clothing — Matching themes: 1-24 of 153 themes”
18.5/20 points in 5 actions, 1.5 lost to friction
unlabeled controls: Header menu triggers ('Why Shopify', 'Products', ...) are plain text, not buttons; the 'Themes' link inside is hidden until opened by clicking the text
Done

Start a purchase or sign-up

'Start for free' on the pricing page opened the free-trial sign-up page, which asks for an email address, so the run stopped there.
“Start your free trial — 3 days free, then 3 months for $1/month — Email address”
20/20 points in 2 actions
Partly

Find a human

The Help Center offers 'Chat with a human', but it opens a 'Log in to chat with us' dialog, and no phone or email is shown to logged-out visitors.
“Chat with a human → Log in to chat with us”
7/20 points in 6 actions, 3 lost to friction
login wall: 'Chat with a human' in the Help Center opens a 'Log in to chat with us' dialog
Done

Find the fine print

The footer's Terms of Service states the billing and refund policy.
“You will be billed for your Subscription Fees every 30 days. ... Shopify does not provide refunds.”
20/20 points in 1 actions