Grocery & Home, scanned 2026-11-04

publix.com

90/100
Grade A
pop-up ×6slow page ×1
Download share card, wideDownload share card, tall
Done

Find a price

The homepage has no prices; the Weekly Ad deal pages (reached via BOGOs) list item prices once a store is set.
“Top Sirloin Fillet — $10.99 lb Valid 11/4 - 11/10”
18.5/20 points in 3 actions, 1.5 lost to friction
pop-up: 'Join the Club' sign-up modal on load
Done

Search for something

Site search for 'pumpkin pie' returned a matching product results page.
“"pumpkin pie" results: Pumpkin Pie; Marie Callender's Pie, Pumpkin; GreenWise Pumpkin Pie”
18.5/20 points in 2 actions, 1.5 lost to friction
pop-up: 'Join the Club' sign-up modal on load
Done

Start a purchase or sign-up

After choosing a pickup store, a pumpkin pie went into the order and 'Review order' opened Checkout, which offers guest checkout and asks for customer information and payment; stopped there.
“Checkout — 'Continue as a guest or log in' / Pickup location: Cornerstone at Lake Hart / Customer information / Payment method”
16/20 points in 9 actions, 4 lost to friction
pop-up: 'Join the Club' sign-up modal on load
pop-up: Store locator sidebar opened over search results and blocked clicking a product
slow page: Add to cart took over 10 seconds to confirm; the cart still read 0 items meanwhile
Done

Find a human

The footer's 'Contact Us' page lists a Customer Care phone number with hours, below an FAQ chatbot.
“Contact Customer Care — Monday - Friday 8:30am - 5pm (EDT) Phone: 800-242-1227”
18.5/20 points in 2 actions, 1.5 lost to friction
pop-up: 'Join the Club' sign-up modal on load
Done

Find the fine print

The footer's 'Policies' page links to a Refund Policy: bring the item with a receipt for a replacement or full refund.
“To return or exchange an item, simply bring it to the store with a receipt and we will replace it or give you a full refund in the form of your original payment.”
18.5/20 points in 3 actions, 1.5 lost to friction
pop-up: 'Join the Club' sign-up modal on load