Apps & Software, scanned 2026-11-03

mailchimp.com

77/100
Grade B
pop-up ×5cookie banner ×3login wall ×1
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Done

Find a price

The Pricing link in the top navigation opens the marketing plans page, which lists a starting monthly price per plan.
“Standard — Free for 14 days. Then, starts at $20 per month†”
17.5/20 points in 3 actions, 2.5 lost to friction
pop-up: 'Make Mailchimp work for you' personalization survey modal on load
cookie banner: Cookie consent 'Privacy' dialog appeared on the pricing page
Done

Search for something

The homepage has no site-wide search, but the Integrations directory's search returned the matching Shopify integration for 'shopify'.
“Results for ?query=shopify: 'Shopify, Made by Mailchimp'”
18.5/20 points in 4 actions, 1.5 lost to friction
pop-up: 'Make Mailchimp work for you' personalization survey modal on load
Done

Start a purchase or sign-up

Picking 'Select the Standard plan' on the pricing page opened the sign-up page for the 14-day trial, which asks for an email and password; stopped there.
“Start your Standard 14-day free trial — Business email / Password / Sign up”
17.5/20 points in 4 actions, 2.5 lost to friction
pop-up: 'Make Mailchimp work for you' personalization survey modal on load
cookie banner: Cookie consent 'Privacy' dialog appeared on the pricing page
Partly

Find a human

The contact page's Technical Support topic requires logging in; account-access topics lead only to guides and an 'Access our contact form' button, and the only phone number is a sales demo line.
“Header: 'Get a demo: +1 (855) 528-5578'; Account Login & Recovery: 'Didn't find what you're looking for? Access our contact form'”
5/20 points in 15 actions, 5 lost to friction
pop-up: 'Make Mailchimp work for you' personalization survey modal on load
cookie banner: Cookie consent 'Privacy' dialog appeared on the contact page
login wall: Choosing 'Technical Support' as the contact topic redirects to the Mailchimp login page
Done

Find the fine print

The footer 'Terms' link opens the Standard Terms of Use, whose '12. Refunds' section states the refund policy.
“12. Refunds — You won’t be entitled to a refund or credit from us under any circumstance on monthly Paid Marketing Plans… We offer a 60 day money-back guarantee for Members who purchase an annual Paid Marketing Plan.”
18.5/20 points in 2 actions, 1.5 lost to friction
pop-up: 'Make Mailchimp work for you' personalization survey modal on load