Retail, scanned 2026-11-02

ikea.com

87/100
Grade B
cookie banner ×10other ×6
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Done

Find a price

After choosing the US store and closing two cookie dialogs, the BILLY bookcase product page shows its price.
“BILLY white bookcase, 31 1/2x11x79 1/2" — Price $ 79.00 (In-store only price $65.00, IKEA Family offer)”
17.5/20 points in 4 actions, 2.5 lost to friction
cookie banner: Cookie consent dialog on load
other: ikea.com opens on a global landing page; the US store must be chosen before any shopping
cookie banner: Second cookie/privacy dialog on the US store
Done

Search for something

After picking the US store and clearing two cookie dialogs, searching 'bookcase' showed a results page with 133 products.
“Showing results for "bookcase". We found 133 products and 429 content results.”
17.5/20 points in 4 actions, 2.5 lost to friction
cookie banner: Cookie consent dialog on load
other: ikea.com opens on a global landing page; the US store must be chosen before any shopping
cookie banner: Second cookie/privacy dialog on the US store
Done

Start a purchase or sign-up

Added a BILLY bookcase to the bag and continued as guest to the Checkout page, which asks for a ZIP code; stopped there.
“Checkout — Delivery or pick up — 'Enter your ZIP code for accurate delivery prices' — Your order (1)”
17.5/20 points in 8 actions, 2.5 lost to friction
cookie banner: Cookie consent dialog on load
other: ikea.com opens on a global landing page; the US store must be chosen before any shopping
cookie banner: Second cookie/privacy dialog on the US store
Done

Find a human

Contact Us leads through a topic picker to live chat with a co-worker and a customer service phone number, revealed by a button.
“Call customer service — 1-888-888-4532 — Open today 8:00 AM - 12:00 AM (ET); 'Chat with a co-worker' — Start chat”
16.5/20 points in 7 actions, 3.5 lost to friction
cookie banner: Cookie consent dialog on load
other: ikea.com opens on a global landing page; the US store must be chosen before any shopping
cookie banner: Second cookie/privacy dialog on the US store
other: Contact Us leads to a two-level topic picker before any contact option; the 'Start chat' and 'Show phone number' buttons have accessible names ('Our Customer Service Center is open…') that don't match their visible labels
Done

Find the fine print

The Return Policy link in the US store footer leads to a clear returns page with the return windows.
“you can return new and unopened products within 365 days, together with your proof of purchase, for a full refund. You may also return open products within 180 days”
17.5/20 points in 4 actions, 2.5 lost to friction
cookie banner: Cookie consent dialog on load
other: ikea.com opens on a global landing page; the US store must be chosen before any shopping
cookie banner: Second cookie/privacy dialog on the US store