DTC & Tech, scanned 2026-11-02

glossier.com

94/100
Grade A
cookie banner ×5pop-up ×1
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Done

Find a price

Product prices are shown right on the homepage product grid.
“Balm Dotcom — Nourishing lip balm — $16”
19/20 points in 1 actions, 1 lost to friction
cookie banner: 'Your Privacy' cookie dialog open on load
Done

Search for something

Site search for 'cloud paint' returned a results page of matching products.
“Search results for "cloud paint" (13 items) — Cloud Paint Blush, Cloud Paint Bronzer”
19/20 points in 3 actions, 1 lost to friction
cookie banner: 'Your Privacy' cookie dialog open on load
Done

Start a purchase or sign-up

Added a product from the homepage, opened the bag drawer and reached the checkout page asking for contact details.
“Glossier Checkout — Contact Information — Email”
17.5/20 points in 5 actions, 2.5 lost to friction
cookie banner: 'Your Privacy' cookie dialog open on load
pop-up: Email sign-up popup appeared after adding to bag
Done

Find a human

The footer Contact link leads to a Contact Us page with a customer support email.
“shoot them an email at gTEAM@glossier.com”
19/20 points in 2 actions, 1 lost to friction
cookie banner: 'Your Privacy' cookie dialog open on load
Done

Find the fine print

The footer 'Returns & exchanges' link opens the Help Center, where the return policy FAQ states the window.
“All returns must be processed within 30 days of receiving the order.”
19/20 points in 3 actions, 1 lost to friction
cookie banner: 'Your Privacy' cookie dialog open on load