Travel, scanned 2026-11-03

enterprise.com

81/100
Grade B
cookie banner ×4pop-up ×6other ×1broken element ×1
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Done

Find a price

A daily rate appeared only after a location search; the airport branch was sold out, so the price came from the nearby exotic-car branch's vehicle list.
“Luxury Elite SUV — Range Rover Sport, BMW X7, Mercedes GLS or similar — Pay Later $144.99 Per Day, $179.22 Total”
14/20 points in 12 actions, 6 lost to friction
cookie banner: Cookie consent banner covers the lower left of the page
pop-up: Sign In to Enterprise Plus panel opened unprompted while typing in the location field
other: Orlando International Airport (and most nearby branches) showed 'Sold Out Location' for the default next-day dates; only an exotic-car branch had availability
Done

Search for something

With no site search, the Vehicles menu led to a comparison page listing all of Enterprise's rental SUVs.
“Rental SUVs Comparison – United States: 'View All 40 SUVs' — Standard SUV, Standard SUV AWD …”
17.5/20 points in 6 actions, 2.5 lost to friction
pop-up: Sign In to Enterprise Plus panel opens unprompted and intercepts clicks on the main menu
cookie banner: Cookie consent banner covers the lower left of the page
Done

Start a purchase or sign-up

Picked O'Hare airport, chose an Economy car, skipped extras and reached the Review & Reserve page, which asks for contact details; stopped there.
“Review & Reserve — Vehicle Details: Economy; Estimated Total; Contact Details: First Name*, Last Name*, Phone Number*, Email Address*”
17.5/20 points in 8 actions, 2.5 lost to friction
pop-up: Sign In to Enterprise Plus panel opens unprompted while typing a location and blocks the location drop-down
cookie banner: Cookie consent banner reappears on every reservation step
Done

Find a human

Help menu > Contact Us lists phone numbers for reservations, roadside assistance and other departments.
“Enterprise Car Rental Reservations +1 855-266-9289; Roadside Assistance +1 800-307-6666”
17/20 points in 6 actions, 3 lost to friction
pop-up: Sign In to Enterprise Plus panel is open on page load
pop-up: Sign In panel's invisible overlay intercepted the click on Help > Contact Us until the panel was toggled closed
Done

Find the fine print

Help & FAQs > Reservations > 'How do I change or cancel my rental car reservation?' states the cancellation fees.
“If you did not prepay for your reservation, there will not be a cancellation fee. If you cancel your booking more than 1 day (24 Hours) before your specified pick-up time, you will receive a full refund minus a cancellation fee of USD $50”
14.5/20 points in 8 actions, 5.5 lost to friction
pop-up: Sign In to Enterprise Plus panel is open on page load and blocks clicks
cookie banner: OneTrust cookie banner intercepted clicks on the FAQ category cards
broken element: FAQ category cards: the named heading link is covered by a duplicate invisible overlay link, so clicking it times out