Travel & Food, scanned 2026-11-02

chipotle.com

66/100
Grade C
cookie banner ×5unlabeled controls ×3pop-up ×1broken element ×1
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Done

Find a price

Prices only appear after picking a store; after a ZIP search and choosing a restaurant, the burrito builder shows a price for each protein
“Chicken burrito $11.50; Pollo Asado $12.10 (500 W 33rd street, New York)”
16.5/20 points in 8 actions, 3.5 lost to friction
cookie banner: 'Your Privacy Preferences' cookie dialog on load
unlabeled controls: Store results in the Find a Chipotle dialog are exposed only as plain text (definition), not as buttons or links; had to click the address text
Done

Search for something

The site has no search box, but MENU on the homepage leads straight to the Burrito Bowl order page
“Build Your Burrito Bowl (chipotle.com/order/build/burrito-bowl)”
19/20 points in 3 actions, 1 lost to friction
cookie banner: 'Your Privacy Preferences' cookie dialog on load
Partly

Start a purchase or sign-up

A store was picked and a chicken burrito built, but protein, rice and bean choices had to be clicked by screen position and the 15-action cap ran out at a 'name this meal' dialog before checkout
“YOUR MEAL: Chicken Burrito — Pickup From 500 W 33rd street; GIVE THIS MEAL A NAME”
5/20 points in 15 actions, 5 lost to friction
cookie banner: 'Your Privacy Preferences' cookie dialog on load
unlabeled controls: Store results in the Find a Chipotle dialog are plain text, not buttons or links; had to click the address text
unlabeled controls: Protein choices in the burrito builder are plain text (definition), not buttons or checkboxes; had to click the 'Chicken' text
pop-up: ADD TO BAG opens a 'Give this meal a name' dialog before the item is added
Done

Find a human

CONTACT SUPPORT in the homepage footer leads to a 'Report an Experience' contact form; its topic radio buttons have no accessible labels
“REPORT AN EXPERIENCE — WE WANT TO KNOW ABOUT YOUR EXPERIENCES. What would you like to contact us about?”
19/20 points in 4 actions, 1 lost to friction
cookie banner: 'Your Privacy Preferences' cookie dialog on load
Partly

Find the fine print

No order refund or returns policy was found: the Contact Support FAQ section is empty, and the only refund rule found was in the Rewards Program Terms
“Once your points have been redeemed, they are gone, and there are no refunds, returns, or exchanges for additional points, cash, or other goods and services”
6/20 points in 8 actions, 4 lost to friction
cookie banner: 'Your Privacy Preferences' cookie dialog on load
broken element: The 'Common Questions' section on the Contact Support page renders a heading but no questions