Subscriptions, scanned 2026-11-03

att.com

80/100
Grade B
cookie banner ×5unlabeled controls ×1slow page ×1
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Done

Find a price

Unlimited plan prices are listed on the Phone plans page, reached from the Shop menu.
“Elite 2.0 — Was $80.00 per month.. Now $65.00. per month. per line when you get 4 lines”
19/20 points in 3 actions, 1 lost to friction
cookie banner: Cookie notice with Manage/Opt out/Continue buttons on load
Partly

Search for something

The site search sits in an assistant panel the agent could not type into, so the iPhone 18 Pro Max page was reached via a homepage link instead.
“iPhone 18 Pro Max: Prices, Colors, Specs, Features | AT&T (att.com/buy/phones/apple-iphone-18-pro-max.html)”
5/20 points in 7 actions, 5 lost to friction
cookie banner: Cookie notice on load
unlabeled controls: 'Search or chat' opens an AI assistant panel inside an iframe; its search box is visible but missing from the accessibility tree
Done

Start a purchase or sign-up

Chose the iPhone 18 Pro Max and 'I'm brand new here'; the purchase flow then asked for a home address, where the run stopped.
“Choose your plan — Where will you use this device the most? Primary place of use address (step 3 of 5: Pick your device, Customize, Choose your plan, Get add-ons, Review your cart)”
19/20 points in 4 actions, 1 lost to friction
cookie banner: Cookie notice on load
Done

Find a human

Support phone numbers are listed at the bottom of the AT&T Support page, reached from the Support menu.
“Want to call us? Wireless support: 800.331.0500 or 611 from a mobile device. Available 24/7. Internet or home phone support: 800.288.2020”
19/20 points in 5 actions, 1 lost to friction
cookie banner: Cookie notice on load
Done

Find the fine print

The footer link 'Return or exchange your wireless device' opens a policy page stating a 14-day return window.
“If you bought your wireless device at att.com, over the phone with AT&T, or at an AT&T branded store, you have 14 days to start your return or exchange.”
18/20 points in 4 actions, 2 lost to friction
cookie banner: Cookie notice on load
slow page: Footer (with the return policy link) only loaded after jumping to the page bottom twice