Fashion, scanned 2026-11-02

allbirds.com

90/100
Grade A
cookie banner ×5unlabeled controls ×1other ×1
Download share card, wideDownload share card, tall
Done

Find a price

Prices shown on the Shop All grid after dismissing the cookie banner
“Men's Tree Runner NZ, Natural Black — $100 on /collections/shop-all-26”
19/20 points in 2 actions, 1 lost to friction
cookie banner: Cookie consent alertdialog on load
Done

Search for something

Search icon opens a search page; query returned matching Wool Runner products
“We found 81 results for "wool runner" — Women's Wool Runner - Natural Black”
19/20 points in 3 actions, 1 lost to friction
cookie banner: Cookie consent alertdialog on load
Done

Start a purchase or sign-up

Added a shoe to the cart and reached checkout, which asks for contact and payment details; stopped there
“Allbirds Checkout page: Contact region with Email field; Men's Tree Runner NZ size 10, $100”
14.5/20 points in 6 actions, 5.5 lost to friction
cookie banner: Cookie consent alertdialog on load
unlabeled controls: Cart drawer's 'Checkout+ | $104.98' and 'Checkout without free returns' buttons are visible on screen but missing from the accessibility tree; clicked by position
Done

Find a human

Support email is listed in the homepage footer under Help
“help@allbirds.com (footer, Help section)”
19/20 points in 1 actions, 1 lost to friction
cookie banner: Cookie consent alertdialog on load
Done

Find the fine print

Returns link led to a login portal, but the Help page FAQ states the return window
“Gifts can be returned within 30 days. (Help Page, Returns Policy FAQ)”
18.5/20 points in 3 actions, 1.5 lost to friction
cookie banner: Cookie consent alertdialog on load
other: Footer 'Returns/Exchanges' link opens an order-lookup login portal with no policy text; the policy is in the Help page FAQ instead